Execution
You’ve defined your positioning and developed a GTM Strategy, now it’s time to bring it to life. In this section you’ll refine your promotional message and learn about evaluating and optimizing acquisition channels.
Outcome
You have the tools to begin setting up your owned & acquisition channels and a plan for tracking your analytics.
Activities
Exercise #1 | Refining Your Marketing Pitch
Answer each of the following questions in one sentence:
- What is the problem facing your target audience that you solve?
- How do you solve it?
- Why/how do you solve it better than the alternatives?
- What do you want your audience to do next (Call-To-Action)?
Exercise #2 | Setting Up Your Channels
Read each of the following articles:
Exercise #3 | Tracking & Evaluating
Based on the strategies you identified in Section #2 (GTM Strategy), identify the metrics you will need to track: Awareness, Acquisition, Engagement.