Positioning
The first step is to define your positioning: who are you, who is your customer, and why are they going to use your product. In this section you’ll identify and define how to position your app.
Outcome
Positioning Statement for your app.
Activities
Exercise #1 | The Product
- What can someone do with your product? [Primary value proposition]
- What are the benefits of using your product? [Specific benefits or features]
Exercise #2 | Target Audience
- Who would benefit from using your product? [Target Audience]
- What problem are you solving for them? [Problem to be solved]
- What needs is the user looking to fulfill with the solution? [Desired outcome/solution]
Exercise #3 | Competitors
- How are consumers currently solving the problem? [Alternatives]
- How does your product solve the problem differently? [Key differentiator(s)]
Exercise #4 | Positioning Statement
Taking your answers to the questions in exercises #1-3, complete the Positioning Statement Template. This is your positioning statement.